Performance marketing is of great consequence in digital marketing plans in India. The increased use of digital media has resulted in brands hiring services of performance marketing agencies to drive targeted traffic, generate leads, and achieve measurable results. So here we will talk about the top twenty performance marketing agencies in India and discuss their digital marketing market size to understand why performance marketing is important?
The size of the digital marketing market in India
There has been a significant change in the Indian Digital Marketing space during past years and it continues to do so as we approach the end of 2024. The advertisement in digital form (in India) was worth approximately 4.5 billion dollars in 2023, according to economic projections, while these same ads are expected to grow at a rate of almost 22% every year between 2023 and 2028. This rapid growth can be attributed to the increased availability of internet services, the ubiquitous use of smartphones, and the high demand for online purchases. In this way, performance marketing is a key area where businesses may pay for various actions like clicks or leads to enhance their return on investment (ROI).
Performance Marketing Agencies In India list (2024)
The following is an in-depth list of the most prominent performance marketing agencies in India for 2024. This list contains a summary of each agency, including its notable customers, primary services, and contact information.
| Agency | Description | Client List | Services | Address |
| 1. Runtime Solutions Private Ltd | A leading performance marketing agency in India known for its data-driven approach and innovative strategies. | HDFC Bank, Maruti Suzuki, Big Bazaar, Sun Pharma, Tata Motors | PPC, SEO, Social Media Marketing, Lead Generation, Content Marketing | Mumbai, Maharashtra |
| 2. Kinnect | A digital marketing agency with a focus on creative solutions and performance-driven campaigns. | Taj Hotels, HDFC Bank, Asian Paints | Social Media Marketing, Influencer Marketing, Content Marketing, PPC | Mumbai, Maharashtra |
| 3. Dentsu Webchutney | One of the most awarded digital agencies in India, offering comprehensive performance marketing services. | Flipkart, Airtel, Uber | SEO, PPC, Social Media, Content Marketing, Conversion Rate Optimization | Bangalore, Karnataka |
| 4. iProspect India | A leading performance-driven digital marketing agency specializing in paid media, SEO, and analytics. | Cleartrip, Citi, ICICI Bank | PPC, SEO, Social Media Marketing, Data & Analytics, Conversion Optimization | Gurgaon, Haryana |
| 5. Performics India | Known for its expertise in performance marketing and data analytics, helping brands achieve their digital marketing goals. | Nestlé, Samsung, ITC | PPC, SEO, Social Media, Content Marketing, Conversion Rate Optimization | Mumbai, Maharashtra |
| 6. Sociowash | A full-service digital marketing agency focusing on creative performance strategies and innovative content marketing. | UN, Panasonic, Taj Hotels | Social Media, Content Marketing, Influencer Marketing, PPC, SEO | New Delhi, Delhi |
| 7. Webenza India | Specializes in performance marketing with a strong emphasis on analytics and data-driven campaigns. | Titan, Hyundai, Myntra | SEO, PPC, Social Media, Content Marketing, Data & Analytics | Bangalore, Karnataka |
| 8. Mirum India | A digital solutions agency offering a blend of creative and performance marketing services. | Mahindra, Sony, Philips | Social Media Marketing, Influencer Marketing, PPC, SEO, Content Marketing | Mumbai, Maharashtra |
| 9. Resultrix | Focuses on performance marketing strategies, combining creativity with data analytics to drive business results. | HDFC Life, Max Life Insurance, MakeMyTrip | PPC, SEO, Display Advertising, Social Media, Conversion Rate Optimization | Gurgaon, Haryana |
| 10. Merkle Sokrati | A data-driven performance marketing agency specializing in search, social, and display advertising | Swiggy, Pepperfry, Bajaj Finserv | PPC, SEO, Social Media Marketing, Display Advertising, Data & Analytics | Pune, Maharashtra |
| 11. AdGlobal360 | An award-winning agency providing end-to-end digital marketing services with a focus on performance and ROI. | Royal Enfield, DLF, Patanjali | SEO, PPC, Social Media, Lead Generation, Content Marketing | Gurgaon, Haryana |
| 12. Logicserve Digital | Combines creativity with technology to deliver performance marketing solutions that drive growth and ROI. | ICICI Prudential, HDFC Bank, Kalyan Jewellers | PPC, SEO, Social Media Marketing, Data Analytics, Programmatic Advertising | Mumbai, Maharashtra |
| 13. Convonix | A leading performance marketing agency focusing on search engine marketing and social media strategies | Jet Airways, Lakme, Eureka Forbes | SEO, PPC, Social Media Marketing, Content Marketing, Data Analytics | Mumbai, Maharashtra |
| 14. Performetris | Specializes in ROI-focused digital marketing services, helping businesses grow through effective performance marketing strategies. | Aditya Birla Group, Kotak Mahindra, Tata | PPC, SEO, Social Media Marketing, Email Marketing, Content Marketing | Mumbai, Maharashtra |
| 15. Techmagnate | An award-winning digital marketing agency offering performance marketing services with a focus on lead generation and ROI. | Airtel, Bajaj Finserv, Honda | SEO, PPC, Content Marketing, Social Media Marketing, Web Development | New Delhi, Delhi |
| 16. BlueBit Systems | Known for its innovative approach to performance marketing, delivering customized solutions for businesses of all sizes. | Snapdeal, Amazon, OYO Rooms | PPC, SEO, Social Media Marketing, Content Marketing, Data & Analytics | Bangalore, Karnataka |
| 17. WATConsult | Offers a wide range of digital marketing services, with a strong focus on social media and performance marketing strategies. | Godrej, Tata, Mother Dairy | PPC, SEO, Social Media Marketing, Content Marketing, Influencer Marketing | Mumbai, Maharashtra |
| 18. Blink Digital | A creative digital agency known for its award-winning campaigns and data-driven performance marketing solutions. | Cadbury, Vicks, Bisleri | Social Media Marketing, PPC, Content Marketing, SEO, Video Marketing | Mumbai, Maharashtra |
| 19. Tonic Media | Focuses on data-driven marketing strategies to help brands achieve their performance marketing goals. | Bisleri, Kellogg’s, Parle Agro | PPC, SEO, Social Media Marketing, Content Marketing, Influencer Marketing | Mumbai, Maharashtra |
| 20. ShootOrder | A digital marketing agency specializing in performance marketing, SEO, and content marketing for businesses across industries. | BMW, Hathway, Hyderabad Metro | SEO, PPC, Social Media Marketing, Content Marketing, Email Marketing | Hyderabad, Telangana |
5 Best Performance Marketing Agencies in India 2024
Although the mentioned list consists of the top agencies across the nation, the next five are notable agencies because of their efficient service delivery, new method, and performance advertising record.
1. Runtime Solutions Private Ltd
A summary: One of India’s leading marketing companies known for its highest delivery standards in terms of project completion is Runtime Solutions Private Limited which utilizes data-driven approaches to advertising. This is because it possesses an ample understanding of the Indian market environment thus offering personalized solutions that help companies meet their digital marketing goals.
Noteworthy clients: HDFC Bank, Maruti Suzuki, Big Bazaar, Tata Motors, Sun Pharma, BMC
Service offerings include PPC, SEO, Social Media Marketing, Lead Generation Services, and Content marketing.
Opting for Runtime Solutions among others due to its expertise in data analytics and determination to deliver measurable results making it the right pick for organizations wishing to leverage performance advertising Is a smart move.
2. Kinnect
Overview: Kinnect is a creative digital marketing agency excelling in performance-based campaigns. They use multi-channels such as content, social media, and influencer marketing to increase engagement levels while boosting conversion rates through measurable results
Notable Clients include among others; Taj Hotels, HDFC Bank, and Asian Paints.
Services included are; Social media marketing, influencer outreach programs, and content creation coupled with Pay-per-click ads among others.
An Approach to Kinnect: Kinnect is one of the finest companies in India for its game-changing game digital marketing strategy which gets the companies in touch with their respective market through highly effective campaigns.
3. Dentsu Webchutney
Description: Creatively oriented data collecting and comprehensive performance marketing on offer is what lands Dentsu Web chutney at the forefront of digital marketing firms in India which have won numerous awards owing to their creativity-driven artistry and highly effective campaigns aimed at maximizing return on investment.
For Instance, their clientele includes, Flipkart, Airtel, Uber etc
Services Include: Search Engine Optimization, Google AdWords Advertising, Social Media Services, Content Creation And Distribution, and Optimization Of Conversion Rate (CRO).
Reason To Choose Them: Their groundbreaking campaigns noted for being amongst the best in Interactions are a good reason why any brand that wants to make an indelible mark should go for them.
4. Techmagnate
Description: Techmagnate is a specialized performance marketing agency, particularly known for its SEO and PPC services. The agency takes a data-driven approach to performance marketing, ensuring that every campaign is aligned with the client’s business objectives.
Client List: Airtel, Bajaj Finserv, Mahindra
Services: SEO, PPC, Content Marketing, Web Design
5. iProspect
Description: iProspect is a global leader in digital marketing, with a strong presence in India. The agency’s performance marketing services are tailored to meet the unique needs of each client, focusing on delivering measurable results through data-driven strategies.
Client List: Cleartrip, ICICI Bank
Services: Paid Search, SEO, Analytics, Conversion Optimization
FAQ
What are some advantages of performance marketing?
There are various advantages of performance marketing, some of them being:
Measurable Results
With performance marketing, companies can tell how successful their campaigns are in real time, which makes sure every dollar is spent wisely.
Cost Efficiency
Performance marketing is more economical compared to regular advertisements since you only pay for specific actions such as clicks or conversions.
Targeted Audience
The target audience can be narrowed down very well through performance marketing; thus advertisements will be seen by those who are most likely to buy leading to higher conversion ratios.
Flexibility
Performance marketing campaigns can easily be expanded or reduced by their performance and this makes it highly flexible under changing business requirements.
Better Return on Investment (ROI)
Performance marketing delivers the best returns on the marketing investment.
What makes performance marketing a success?
To be successful in performance advertising, companies need to emphasize these factors
Specific Goals: Set specific and measurable targets – for instance, more visitors to your website, more sales generated from a certain product, and an increase in the number of leads.
Conclusion
It is imperative for businesses targeting quantifiable as well as economical outcomes within the dynamic Indian market to incorporate performance marketing. The companies mentioned in this piece of writing are specialized in increasing sales through such customized marketing efforts. In addition, these companies can understand everything involved with digital promotion because they constantly experience change and therefore will provide organizations with necessary guidance on their respective future developments.
Also Read: Why Digital Marketing is Essential for Business Growth in India’s Booming Economy