India D2C (Direct-to-Consumer) Summit 2024 is considered to be the ultimate destination for digital commerce enthusiasts. As the number of D2C firms increases rapidly in India, this summit presented a good platform to learn about the marketing trends shaping this industry. The audience got a first-hand chance to learn from peers and marketers who are leading the march of reaching customers online.
Predictions for 2024 include e-commerce SEO, SEO for Direct-to-Consumer businesses, PPC, and Shopping Ads as these methods are key to changing the digital landscape for D2C businesses. Here on the blog, are the sessions that were a huge hit, and how these digital marketing tactics are paving the way for D2C brands.
Highlights of GLOBAL D2C SUMMIT
Direct contact and negotiations with other investors as well as with the managerial population of the field. Additionally, more than 401 extensive minutes of knowledge-sharing sessions were conducted. Opportunity to pitch in real-time. A great advantage is to jump-start your ideas and introduce your startup and explain elevator pitches so that you are also able to attract investors and get the necessary funds for your and other business ideas!
The Growth of D2C in India
The D2C brands have come up strongly and at a much faster pace, especially in the recent past in the Indian market. Due to the active and millennial-conscious population with easy access to the internet and the surge in e-commerce platforms, there is a high growth opportunity for D2C brands. These brands, having cut off all intermediaries, are closely tied to the clients nowadays with the help of internet advertising and individualization of interaction.
Key Statistics to Watch
According to research, the Indian e-commerce market will reach $200 billion by 2027. It is expected that the share of D2C brands will reach and slightly exceed $100 billion by 2025. Currently, more than 800 D2C brands reside in India across the fashion, personal care, and electronics niche. The India D2C Summit 2024 will be that huge summing up the opportunity of the D2C market with the ability to inform brands about the current trends and development strategies needed for this extremely competitive environment.
How E-commerce SEO is Revolutionising D2C Companies?
Considering SEO is one of the major marketing tools for D2C companies it can be very useful in promoting direct sales online. In the context of e-commerce, e-commerce SEO is aimed at improving such elements of organic rankings as product pages and blogs, as well as category pages. To D2C brands, SEO is a traffic channel but, it is more than just traffic, it is about quality traffic that equals conversion.
Top 4 Topics Covered for Guiding D2C Enterprises to Boost Up Website Ranking
Keyword Research for D2C
How to Find the Right Long-Tail Keywords That Will Target High-Intent Customers.
On-Page SEO Tactics
Methods for promoting a product, using the correct title, description, and keyword tags, as well as internal linking optimization.
Content Marketing for SEO
Given the importance of high-quality articles in building up authoritativeness in two organic search positions.
Voice Search Optimization
Voice search optimization is the next big thing in the digital market. Numbers reveal that voice-based search is now significantly used by mobile users in India.
Real-World Examples of D2C Enterprises Growth
Several Indian D2C players have even earned the rewards that come with strategic SEO implementations. For instance, Mamaearth which is a leading D2C brand in the personal care segment focused a lot on content-based SEO that would help it monopolize the search for organic skincare brands. This increase in sales from organic traffic was achieved through the use of proper keywords in a product description, and a proper Blog post regarding the product.
The seminar highlighted brands with similar stories such as Boat and Lenskart. They shared their experience of how SEO has contributed to building their brands.
PPC Tactics for D2C Success
While marketing to the consumer audience in India, PPC as a specific type of performance marketing is being emphasized in the India D2C Summit. The sessions covered:
Google Ads for D2C
How to write advertorial copy that gets click-throughs among customers targeted for your e-commerce site.
Retargeting Strategies
How to use PPC to target old visitors who left shopping carts or those who visited product pages but didn’t buy.
Budget Optimization
Ideas on how you can properly control PPC funds making certain you get the most out of the cash you invest in advertising.
A/B Testing for PPC
Effective tips and guidelines for evaluating ad slogans, images, and landing pages where consumers are bought.
A Case Study of PPC Success
D2C men’s grooming brand Bombay Shaving Company used PPC as one of the major sources of growth. Google Ads and Facebook Ads were employed to reach the potential customer segment of the business, while discount targeting with the help of retargeting helped to decrease cart abandonment. Due to their proper investment in PPC, they were able to achieve 3-time click-through rates of ads within 6 months.
Shopping Ads
Website and Store Product Discovery in the Future
Shopping Ads are the next big thing in customer acquisition when it comes to product discovery on the web. Google Shopping Ads, and other similar formats, make it possible for brands to share the images, prices, and descriptions directly in the SERP, which makes it easier for the client to find the required goods. Shopping Ads, Another issue that was covered with the India D2C Summit:
Setting Up Shopping Campaigns
A guide that will make it easier for your D2C business to get started with Google Shopping Ads.
Optimizing Product Feeds
Ways on how to make sure that the feeds of your product are optimized on the cloud to allow as much exposure as possible.
Shopping Ad Best Practices
Best practices for optimizing ad performance, which covers product image optimization displayed in the advertisement, dynamic retargeting, and changing the price of products in need of a boost.
Qualitative Findings on Shopping Ads
Some of the key speakers during the summit focused on how Shopping Ads have impacted their businesses. Speaker – digital marketer from Clovia, a D2C lingerie brand exposed how they were able to grow business up to 10X using Shopping Ads right when the customer was ready to buy. After maintaining a proper product feed and placing very specific ads, they were able to manage 40% of their conversion rate.
Noteworthy Speakers that made a dent
Varun Alagh (Co-founder, Mamaearth)
He explained the role of SEO and content marketing in making the brand go organic. The brand owners recall that when they discovered the viability of digital marketing, they dedicated 90% of their marketing budget to this strategy and only 10% to more traditional media such as TV.
They volunteered to be chemical & toxin free which led to digitization in plant goodness where every order will have one tree planted and plastic positivity where the company concentrates on plastic recycling. This served in building their image as an environmental friendly company. The section provided an evaluation of the branding process and the outcomes.
On the other hand, Mamaearth, had a fixed internet market established before the implementation of the lockdown as compared to other many firms, which were struggling with the consequences of their shut down physical
Gaurav Singh Kushwaha and Vidya Nataraj( Co- founder , Bluestone)
Founded in 2011 by Gaurav Singh Kushwaha and Vidya Nataraj, Bluestone presents over 8000 designs in rings, pendants and other related products. It has a multiple touch-point strategy when it comes to marketing and selling their products.
In the march earlier this year D2C jewellery brand has been funded for $30 Mn from Hero Enterprise’s Sunil Kant Munjal and other investors at a post-money $410 Mn fund. Till now, it has attracted $87.8 Mn from investors like Ratan Tata, Accel, IvyCap, Saama Capital, Kalaari and Iron Pillar.
Consolidated losses for the year have been trimmed down to INR 13.8 Cr, less by almost 43 % when compared to fy 2020-21. On the other hand, its revenue from operations increased by 5 per cent YoY to INR 269 Cr in the same period.
Aman Gupta (Co-founder, Boat)
He explained how PPC, Shopping Ads, and the broader category of performance marketing helped make Boat a familiar brand to consumers in India. In the first few years of its operation as an Indian start-up company, the boat lifestyle required a little more capital. boAt lifestyle has seen a three-fold increase in revenues ever since wearables major Fireside ventured into the audio brand. boAt became the fifth wearables brand globally and Apple, Samsung, and Xiaomi wearables second in India in December 2020.
According to Forbes India, for the fiscal year ended March 20, 2020, it posted a revenue of rupees 701 crores, and a profit of rupees 49 crores.
Apart from selling 15,000 units each day within the community of more than three million that it has online, this year, it aligned with six IPL teams and got on board 14 brand endorsers from Bollywood and cricket.
Moreover, the genuine true wireless stereos were on average about $57 during Q3 of this year, which is 48.6% cheaper year on year. The market reached 10 million units during this period, while boAt operating at the entry-level product range focused on the audio segment being able to price itself right.
Conclusion:
India D2C Summit 2024 was a revolutionizing event for these D2C companies. Thus strengthening the competition in this rapidly growing segment, e-commerce SEO, SEO for D2C companies, PPC, and Shopping Ads are the purchases that brands will have to use.
Besides providing the attendees with the outcomes of the current marketing research, the summit featured live examples and presentations from top marketing professionals. Irrespective of business size, start-up organization or a mature player in the Direct-to-Consumer market, this event has equipped its attendees with the relevant tools, and information to thrive in this dynamic environment.
FAQs
1. What does E-commerce SEO mean & why is it important to Direct to Consumer (D2C) companies?
It means the act of performing several changes to online shops to ensure they rank well on search engines, which consequently causes increased traffic. For D2C businesses that rely on internet selling, it makes them not fully rely on paid advertisements, and therefore, increases their sustainability in the future.
2. But, how does PPC advertising work and what role does it play in aiding D2C brands?
Some of the benefits associated with PPC for D2C brands include the following; targeting; visibility; and tracking.
3. What is the role of Shopping Ads?
Shopping Ads feature products, their prices, and descriptions as the parts of the ad that users see in the search results. D2C brands leverage them to present their products to the target audience and interested shoppers.
4. Can both SEO and PPC be carried out to enhance D2C marketing strategies?
The combination of the use of SEO in parallel with PPC meets the required temporary increase in pay-per-click and further growth in the future in the results provided by internet marketing particularly search engine optimization which, is quite suitable for D2C brand marketing.
Also Read: Why Every Startup Business Needs a Strong D2C E-Commerce Marketing Strategy