In the current environment, companies struggle to find their particular positioning strategies and their ability to continue to develop. The ‘RS by True Elements’ food brand is one such success story in taking advantage of digital marketing where the company has gained significant success. As a result of the support of a top digital marketing agency, ‘RS by True Elements’ has incorporated effective methods that meet people with a focus on the digital platform that in turn helps to succeed not only in gaining online visibility but also in positioning revenue.
In this blog, We have analysed how digital marketing has been an essential tool for the success of ‘RS by True Elements’.
RS as in ‘RS by True Elements
The core of the advert focuses on Rohit Sharma, the ‘The Hitman’, who gives an original, amusing, and SHARE-worthy message that True Elements uses ONLY healthy, 100% natural products. Airing this hot hunk’s cool charisma together with a mic drop? moment, the film essentially introduces RS by True Elements as a brand for wholesome, real ingredients that have the stamp of his approval. This campaign is coming in close heels of the ‘Black Pack Chuno’ by True Elements that was aired in September.
Rohit comes back with the punchline that figures are on the pack because he supports the product. His nonchalant use of the line, “Back of pack Maine pad liya…… taaki aapko padna ne pade, and the tagline “True Elements – Food with Hitman’s Guarantee ” builds that layer of faith for the consumer, where the brand promises and delivers, totally natural and real food, according to the released information.
Puru Gupta, Co-Founder & CEO of True Elements stated that this partnership is perfectly timed given the recent discourse on over-hyped claims of ‘natural’ and twists regarding the ingredients in India. While True Elements has been a pioneer for honest ingredient labels, there are signs of exaggerations creeping into the Indian market. True Elements has always set the bar high with accurate reporting of the ingredients used and no twisting of reality. Although having an endorsement from Captain Rohit Sharma indicates a great deal in its own right, we have taken a step further with the partnership as Rohit has decided to launch his line for business opportunities with us. Indeed, this may likely be the first time that any food brand globally aims to license in the co-branded format in India. But that’s okay we sort out the back of the pack for Rohit, while he sorts out the front of the pack for us!
Even though packaged health foods have received wide acceptance across the market, the campaign seeks to eliminate their challenges while encouraging healthy eating among young adults. Hence, it plans to launch across the digital space and social media, employing the mic drop moment as a tactic to spread across the population.
True Elements has approached Fanboy Pictures Founder & Director, Subodh Menon for an end-to-end solution to a social-first campaign, for which, why not do what all campaigns aspire to do – Go Viral! So we came up with several films where Rohit does everything in his power to ensure that our message takes off and gets viral. For realism purposes, we also recruited Puru as the strict founder with an incredibly high image of Rohit. Thus, moments at the end were very interesting, so it was a super fun project.
Digital marketing is an Important Tool in Branding
Modern technology has greatly changed how organizations carry out promotions and communicate with their clients. Digital marketing is more flexible than conventional marketing since the company can interact with consumers and post messages in real time. Here are some ways in which digital marketing has driven the success of ‘RS by True Elements’:
Social Media Marketing
Main consumer touchpoints are represented by social media, including Instagram, Facebook, and Twitter since they represent direct lines of communication between the brand and the consumers. When it comes to ‘RS by True Elements’ they have greatly relied on social media in marketing their products, sharing customer experiences, and creating social relevancy of health consciousness.
By availing of paid ads, proper content, and the best visuals, the brand has spread its message among a vast number of health-savvy customers. This has been done through successive campaigns, enticing the influencers and creating a two-way post-engagement with the customers. Some of these were run through a digital marketing agency to ensure that campaign management and reporting of engagement rates provided insight to further tailor the brand’s content strategies.
Website optimization more commonly known as Search Engine Optimization (SEO)
These days if people are searching for something good for their health, they first type it in Google. The ‘RS by True Elements’ is associated with a digital marketing agency to make their products dominate the search results pages. This was achieved by the use of such keywords as ‘healthy snacks’ ‘natural cereals’ and ‘organic breakfast’.
Another discrete activity in the SEO of a particular product, a blog, or other pages in the website is the actual product description including keyword search. The digital marketing agency also became involved in optimization relating to technical factors such as speed, mobile-friendliness, and usability. Consequently, the food blog ‘RS by True Elements’ reported that organic visits to their website increased sharply.
On-Page SEO
The agency made sure that from a branding perspective, all on-page SEO facilities like meta description, title tags, and internal linking as well as the image alt texts were well optimized. This not only had the benefit of ranking staking better on search engine results but also ensured consistent user experience.
Technical SEO
The three aspects of the technical SEO include; Speed and Responsiveness of the site, Mobile friendliness, and Site organization. By enhancing technical compliance in line with Google standards, the particular digital marketing agency helps to define the structure of the website contributed to an enhanced likelihood of such ranking.
Local SEO
Specifically for local markets, keyword targeting was done for geo-specific phrases, and the agency also handled local business listings. The ‘RS by True Elements’ to be displayed for localized searches, which in turn both increased online traffic and people visiting the physical store.
Content Marketing
Digital media marketing content is the best, there is nothing as important as content in digital media marketing. Through orientation, ‘RS by True Elements’ has focused on developing professional and knowledge-based content that would help their audience better understand the reasons behind taking healthier foods, the nutrients used in their products, and helpful tips for health and living. Of course, this content was also shared with blogs but also on social media platforms, through e-mail and newsletters.
E-books and Guides
The brand developed things like e-books and meal planners and made them downloadable to benefit their consumers. Not only did this inform the audience, but it also served to foster an email list for future promotional use.
Video Content
Video content is also very popular in content marketing, and ‘RS by True Elements’ also released recipe videos, the introduction of products, and the shooting of the production processes. These videos were created earlier but shared later on the social networks and blog posts where they enhanced engagement.
The contribution of the digital marketing agency was critical because it was responsible for the development of content that was relevant to the target market; it also made sure to incorporate into its content trends such as SEO. This has helped place ‘RS by True Elements’ company at the forefront of health and wellness, customers are inclined to be loyal and buy products from such a company.
Email Marketing
E-mail marketing remains one of the most efficient channels within the digital marketing agency’s toolkit. At ‘RS by True Elements’, emails have been effective forms through which they have been able to notify their customers of new products, special offers, and events. Their marketing department has provided and implemented very effective targeted email promotional campaigns raising conversion and attendant repeat patronage rates.
Segmentation and Personalization
The digital marketing agency also classified the emails into different categories such as purchasing frequency, site activity, and customer preference. This was possible because their messages were targeted and aligned to what each segment would be interested in thus increasing their Open and Click-Through Rates.
Product Launches and Promotions
Newsletter Messages were used to distribute new product introductions, and seasonal and flash sales. The emails were written in a manner in which the subject of the email looked like a headline that is likely to compel the reader to follow the link back to the website with clear instructions on what to do.
Abandoned Cart Reminders
To regain these potential lost sales the brand adopted an abandoned cart email strategy that would alert customers of products they left in the carts. Many of these emails contained a call-to-action promo code, a special offer, for instance, free shipping, to make the recipient make a purchase.
The digital marketing agency had deployed some means to make sure that the right set of messages was delivered to the right audiences, they include email segmentation and A/B testing. These tactics allowed the ‘RS by True Elements’ to raise open and click-through rates to turn, occasional shoppers into regular ones.
Paid Advertising and ROI
When it comes to ‘RS by True Elements’, the most significant aspect of Digital Marketing is the Paid Advertisement. Their agency has said that the brand has managed to use platforms such as Google Ads and Facebook Ads to appeal to specific groups.
Google Ads
With the use of Google Ads, the brand has been able to guarantee that it will appear at the top of the search criteria for those words that are influential to the business. That is why paid search has remained focused on intent-based searches and ensuring that ‘RS by True Elements’ is visible whenever customers are most likely to be in the market for health-conscious alternatives. The digital marketing agency efficiently tracked advertisement costs and made the most of the money through ROI, and A/B testing was also applied.
Facebook and Instagram Ads
In all social media advertising has been a very good platform in the brand creation of ‘RS by True Elements.’ For the particular case of advertising, both Facebook and Instagram platforms proved effective at reaching a vast pool of consumers and were also powerful in interest-based targeting. Such a degree of targeting, accompanied by beautiful visuals enabled the brand to foster the emotional appeal that led to traffic and conversion goals.
Further, the digital marketing agency dedicated efforts to the aesthetics of ad pieces, narrative abilities, and positive user journeys that generated strong levels of engagement and sales conversion.
The Analysis of Data
In the context of digital communication, data forms the core of all strategic marketing. RS by True Elements raw materials partnered with their digital marketing agency, where the KPI of all their marketing strategies were meticulously measured for optimum results.
Google Analytics and Customer Insights
From Google Analytics, the brand can determine user actions, monitor conversions, and determine the productivity of individual content. This insight enabled the improvement of strategies used gradually by the firms in question. One of the many elements of this was identifying where the highly valuable traffic and conversion levels were from various forms of digital marketing. For instance, data from social media, email campaigns, and paid ads about the brand gave the brand enough data to fine-tune its campaign efforts.
Customer Feedback and Reviews
One of the main activities implemented by ‘RS by True Elements’ involves listening to customers. One of the greatest strengths that comes with reviews and feedback is that it offers a wealth of details that should assist in the creation of the next campaign and/or products. Through employing user-generated content (UGC) and testimonials, the brand extended engagement with an audience and built their trust.
Digital Marketing Agency
In many methods of the achievement for ‘RS by True Elements,’ a digital marketing agency would not have been implementable. Responsibility for the brand’s digital processes started with coming up with the strategies and ranged from executing them on different platforms, and the agency was involved in everything.
Strategy and Planning
Digital marketing agencies are extremely useful because they have experience at their fingertips. The agency assisted ‘RS by True Elements’ to determine their customers; know who their customers are, customers’ types, and goals that they wanted to achieve. It guaranteed that every campaign was properly defined, and properly planned, and the outcome of the campaign could be measured.
Dependability in Tools & Platforms
The evolving environment of digital marketing means knowledge in the use of many tools and platforms. The digital marketing agency advised ‘RS by True Elements’ on which tools to use for the campaign, whether for selecting the right SEO tools for managing Google Ads account or in search for the best social media analytics tool.
Continuous Optimization
Digital marketing is not something that is done once and then left forever. Even though the steps described above can be followed in a less rigorous mode, the further successful performance needs to monitor the regularities and optimize them. The digital marketing agency also used the performance data from ‘RS by True Elements’ to make adjustments to ongoing Campaigns regarding bottlenecks.
Conclusion
The story of ‘RS by True Elements’ is also a testimony of how digital tools helped a brand revolutionize its online front and fuel growth. Social networks and SEO, Pay-per-click adverts, and emails, there are thousands of ways to connect with your customers & promote your business online.
RS by True Elements could set in the right plan implementing effective results-oriented strategies working with the help of a top-tier digital marketing agency that helped them to become one of the leaders in the health-conscious market. With every new digital environment for consumers popping up, brands that meet the demands of digital marketing will always do well.
FAQs
1. Why is digital marketing important for brands such as ‘RS by True Elements’?
Brands can cover more target consumers, communicate with them in real time, and assess the impact of the campaigns to achieve better sales.
2. How does SEO benefit a brand?
Its benefits for a brand include increased exposure on search engines, resulting to higher traffic from the targeted users, further getting the attention of users who are actively seeking products in their respective categories.
3. Why go for a digital marketing agency?
That is why working with a digital marketing agency provides brands with professional knowledge, effective instruments, and proper planning to get the maximum result out of the defined marketing initiatives, as well as efficiently implement these campaigns.
Also Read: Why Digital Marketing is Essential for Business Growth in India’s Booming Economy