Digital marketing

In the fast-paced world of digital marketing, staying ahead of the competition requires leveraging cutting-edge tools and technologies. Google Analytics 4 (GA4) is one such tool that holds tremendous potential for e-commerce businesses. By harnessing the power of GA4, companies can gain valuable insights into their website’s performance, track user behavior, and optimize their marketing […]

Owing to pandemic, 2020 has been an eventful year for Augmented Reality and Virtual Reality. While we struggled with adjusting to being confined to our homes and working remotely with limited resources, Augmented Reality has effectively reached every aspect of our lives. As businesses explore and expand to remote work model, they have adopted technologies

Marketing for two or more almost identical, competing products belonging to single organization is called as multi-product branding. The central idea of multi-product branding is to increase the brand’s overall market share by introducing different products from same brand. For the nature of this marketing, B2C is a common niche for multi-product branding as it relies heavily

Do you know that 527 million people in the world use mobile browsers that block ads by default! And another 236 million desktop devices existed as of 2019 end, that blocked ads, for a total of 763 million global devices. This stat is as per a PageFair AdBlock Report. It’s one of the reasons why