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Branding for Women-Oriented Products – Guide to Marketing Strategy

When it comes to branding for women, advertisements have a unique history. Since the past few decades, women have been portrayed as an unspoken, calm, and flawless creature. Advertisements have shown women in stereotypical roles, like a housewife trying to remove stains from utensils or clothes or advertising for soap or beauty products. The once […]

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Best Social Media Practices for Your Brand to Try in 2020

“The social-media landscape changes incredibly fast, so you have to be open-minded and nimble to keep up with it.” – Alexis Ohanian (Co-Founder at Reddit) There are more than 3.5 billion active users on social media. That’s somewhere around 45% of the world population. This illustrates the accelerating mania of social media and other marketing

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How does user experience (UX) work with Search Engine Optimization (SEO)?”

The days of overstuffing sub-par content with every keyword you find and still ranking high on Google are long gone. Given the competition today, you best believe the SEO practices that worked for an internet marketing agency in 2016 won’t work today. User experience has now become an integral part of SEO, one that is just as

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10 Digital Marketing Trends You Should Not Ignore In 2020

Everyone today, from clients to employers, be it people working from their urban offices or remote locations, has become tech-savvy. It is only fair that we change our marketing techniques for the better. Below are few of the most promising online marketing trends for 2020 which the marketing agencies swear by:   1.   Influencer Marketing With the

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