Marketing for two or more almost identical, competing products belonging to single organization is called as multi-product branding. The central idea of multi-product branding is to increase the brand’s overall market share by introducing different products from same brand. For the nature of this marketing, B2C is a common niche for multi-product branding as it relies heavily […]
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When it comes to branding for women, advertisements have a unique history. Since the past few decades, women have been portrayed as an unspoken, calm, and flawless creature. Advertisements have shown women in stereotypical roles, like a housewife trying to remove stains from utensils or clothes or advertising for soap or beauty products. The once
Branding for Women-Oriented Products – Guide to Marketing Strategy Read More »
“The social-media landscape changes incredibly fast, so you have to be open-minded and nimble to keep up with it.” – Alexis Ohanian (Co-Founder at Reddit) There are more than 3.5 billion active users on social media. That’s somewhere around 45% of the world population. This illustrates the accelerating mania of social media and other marketing
Best Social Media Practices for Your Brand to Try in 2020 Read More »
Do you know that 527 million people in the world use mobile browsers that block ads by default! And another 236 million desktop devices existed as of 2019 end, that blocked ads, for a total of 763 million global devices. This stat is as per a PageFair AdBlock Report. It’s one of the reasons why
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The days of overstuffing sub-par content with every keyword you find and still ranking high on Google are long gone. Given the competition today, you best believe the SEO practices that worked for an internet marketing agency in 2016 won’t work today. User experience has now become an integral part of SEO, one that is just as
How does user experience (UX) work with Search Engine Optimization (SEO)?” Read More »
Rank your videos on YouTube In today’s digital age, YouTube is quite the ruler. Originally created to enable video sharing across the internet, it has since blossomed into a huge business of its own. 300 hours of videos are uploaded on YouTube every single minute and many of them are from individual content creators. If
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Everyone today, from clients to employers, be it people working from their urban offices or remote locations, has become tech-savvy. It is only fair that we change our marketing techniques for the better. Below are few of the most promising online marketing trends for 2020 which the marketing agencies swear by: 1. Influencer Marketing With the
10 Digital Marketing Trends You Should Not Ignore In 2020 Read More »
Be it your neighbour, their business or their dog, it seems like everyone has made it to the gram today. But is Instagram worth adding to your next marketing strategy and should your business be on it, too? With over 1 billion monthly and more than 500 million daily active users, Instagram has become one
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Runtime won Gold for Experiential Marketing Client – Mahindra commercial vehicles
DMA Asia Echo Awards 2017 Read More »
Runtime won Bronze in Not-for-profit Category Client – Help me see
DMA Asia Echo Awards 2017 Read More »
